Google AdSense represents a program offered by Google that allows publishers in the Google Network of content websites to serve automatic text, video, image, or interactive media advertisements, that are targeted to website audience and content. These advertisements, administered, sorted, and maintained by Google, can generate revenue on either a per-click or per-impression basis. Thus, AdSense clearly represents a powerful tool for monetizing your website. Unfortunately, many users fall prey to some and never even realize that they are functioning way below their maximum earning potential.

Adsense can be extremely good when implemented correctly, and there are some important things you need to know:

Use Effective Keywords

The Google AdWords keyword planner represents an important tool for finding low competition keywords for your blog posts and articles. Effective Keywords are a key aspect of Google Adsense earnings. Therefore, if you are using high competitive keywords you are not going to rank as well as if you were using low competitive keywords.

Fresh Content

Writing new and interesting content every day is proven to engender traffic to your website. Make sure that you are using the optimum keywords and the best keyword density in your blog posts and articles. Surely, when you post a new page on your website you are increasing the chances that somebody will click on your ads.


When you are choosing the format for your website or blog, you often want to use the banners for the top part of your website and the squares for the sides. Actually, the best formats are the 160×600 skyscraper ads, 336×280 large rectangle ads, and the 300×250 medium rectangle ads.

Position The Ads

The position of your ads is very important to getting clicks. When a new visitor comes to your website, he scans the headlines to see if the information is relevant to his search. Thus, using the links as navigational links around your website represents one of the best methods of positioning.

Also, you can put your links at the top and bottom of the content pages instead of on the side. When you position the links between at the top and bottom of your content pages you are more likely to get clicks.


Visitors are more likely to click on something that does not look like an ad. The idea is to make it look like they are clicking on a link that will take them to a different page on your website. Make sure that the border colors, link colors, the background colors and the text colors all match your website.