It is not a new idea that all online stores have a common goal: to sell as many products as possible. Beyond that, online stores differ from each other on various levels, including their format, design, features, target markets and other elements. Therefore, it is highly important that eCommerce businesses create online stores that are most well-suited to their profile.

One category that might influence the structure of the online store is the number of products. Many small businesses specialize in producing a limited amount of artisan or custom-made goods, which definitely has its allure but might not look too impressive on a web page that is nearly empty.

Certainly, you can build an online store that looks beautiful and sells great, especially if you follow these eCommerce tips:

Think and Design Large

It is important to avoid too much “white space” (empty spots not used for any design element) on the website. That can be done by using large images, large texts, large headers, etc. On the other hand, when working with big design elements it is important to avoid too much clutter. You can use that space that you have and get roomy. Don’t cramp everything together or you will end up in chaos.

Create a Page to Each Product

Online stores that have a large selection usually divide their inventory according to different categories. With a smaller selection, it might be a better idea to create a sub-category for each separate product and use an entire page to promote that product in the best possible way.

Provide Details

You should take the opportunity to present your product in a meaningful way that communicates all its benefits. You don not have to limit yourself to a simple list. Give a fuller picture of your product using multiple images, going through the manufacturing process, or presenting the product variations (colors, size, materials).

This is significant due to the fact that a store with few products may not seem very serious or professional to some online shoppers. By adding information and content you demonstrate that you are trustworthy and serious, and that you put the emphasis on quality rather than quantity.

BigCommerce Tips to Increase Ecommerce Sales