Creating and maintaining a strong online presence could be a difficult task. There is no easy way to do this and you cannot just stop once you manage to generate high traffic on your website. In order keep a powerful and relevant online image, you need a constant flow of new content, so that users can always find something new on your website. Therefore, if you are interested in building and maintaining your online presence in the year 2017, then you might find the following hints quite helpful.
Writing good blogs represents a great way to position yourself as a thought leader in your field, and also with good Search Engine Optimisation (SEO). You should write consistent blogs, either weekly or bi-weekly, that visitors will want to read. For instance, if you run a coffee shop, why not give your followers tips on how they can prepare their cappuccino like a pro – or you can appeal to their taste buds and write a run down of your most popular coffee products.
On the other hand, you have to be very active on social networks, and share your website content there as well. For example, if you have an online store, it would be advisable to allow users to buy your products via social media, or to provide customer support over chat.
Social networks provide you a lot of possibilities to boost your posts, and this won’t even burden your budget. In fact, you can simply pay to test how your content will perform, and monitor the results.
Just like everything else, consistency represents a key element of building and maintaining a powerful online presence. You should post every day and engage with your followers. Make some connections, answer their questions, like their posts and show you value them. Online, a little interaction lead to loyal followership.
Online consumers are demanding and have extremely little patience. They are not prepared wait a lot of time for websites to load, and they will certainly not spend time searching for something they cannot find within a few clicks.
User Experience (UX) has become the primarly priority for search engines, which means it should be at the top of your to-do list as well. According to Forrester Research, approximately 50 percent of visitors leave websites when they cannot find what they are looking for.