One of the most important steps towards building a powerful online presence is to build an interactive and professional website. Nowadays, if you have a company, you definitely need a company website. To go even further, a website can replace a business building for some companies. What some time ago you could do just by going to a certain offline firm, can be done now just with a number of clicks.

We will show you a list with the most important factors to consider when you are building a website:

Domain name:

Represents the URL that you use every time you want to access your website. You have to check if it is already taken or not. The prices may differ a lot because of this or it can be even impossible to get the domain name you want. New domain names were created in recent times, using new extentions. They are specially design to match a certain type of profession of business.

Hosting service:

The company from which you buy the hosting services can have a huge impact on the performance of your website. Moreover, prices differ because of the type of hosting you want and the optional features that you may need. One of the most relevant apsects to take into consideration is the time of loading of a website which can be drastically improved with professional website services.

Design of the website:

If for an offline product the label is very important due to the fact that customers analyze it very carefully before buying, so is the design of a website. You need to inspire profesionalism, trust and openness to your potential customers if you want to sell something.


This element represents the information that you write on the website. Considering the purposes of the website you can choose to use a more formal approach or a more informal one. By doing this you assure the readers that you care about them, you know what they want and you struggle to provide them exactly what they need.

Social Media Integration:

Social media tools and your website should work seamlessly together in order to promote your online brand. Make your content shareable with special social share buttons. Not only do they help you to increase awareness of your content, but when you provide your readers the opportunity to share your content easily, you are also improving UX (user experience).

An online presence is formed by all content and marketing tools used in the online space for a certain business or person. Of course, it covers many aspects, but some of the most important are the ones presented above.