Customers are becoming increasingly active in e-commerce. The main reasons are obvious: it is cheaper, more convenient and easier to buy online. Therefore, you should continuously try to improve the functionality of your eCommerce website in order to attract new customers. We will show you some important aspects that should be taken into consideration.
Easily created pages, content, and forms
An eCommerce website’s goal is to sell products, for sure. But, an online store’s ability to rank highly in searches depends, in part, on the amount of unique and helpful content offered. Of course, this does not necessarily mean you have to create and maintain a blog or start a content marketing campaign. Google looks for stores with keyword-rich copywriting that helps visitors find what they are looking for. Due to this, your eCommerce platform should allow you to easily create and add this content to new or existing pages.
Moreover, you should look for a platform that has a reputation for being a reliable Content Management System (CMS). If the platform you choose is a weak CMS, you may struggle or even waste time to add even simple content blocks, which can ultimately hinder the success of your eCommerce website.
Deals and free shipping
Nothing attracts better and faster than shopping deals or discounts . Millions of customers lose their minds during sales and discounted periods , and buy anything just because it is on sale Some customers are attracted by free shipping, other customers by the major deals. Therefore, discounts and/or special deals are the first things that website visitors look for . It makes sense to position eye-catching banners with discount offers on the upper part of the home page of an online store.
Free shipping represents also an important element . You are now selling to the whole world , not just to the local market, so you should take the shipping costs into consideration. To save themselves from unwarranted shipping expenditures, many eCommerce websites usually adjust the minimum order price to include shipping costs. For the clients, buying from big retailers and online brand stores usually result in major or maybe multiple purchases. Thus, the order price for free shipping is marginal and not a deterrent for your buyers. Moreover, buying things online even without the holiday deals may even be cheaper than in shops and boutiques — that is why minimum price limitation is acceptable .
Latest news and most popular products
When there is a sales period or an upcoming event that clients should know about the product, the home page represents the best place to show them. Make it easy for visitors to find exclusive deals and special prices . Furthermore, recurring clients will more likely look through several ”new” items on sale rather than spend an entire day browsing through the full inventory for something new.
Shopping cart, login box and search box
The shopping cart, search box and login box elements are usually placed together at every eCommerce website. We cannot imagine a store without a shopping-cart function included. The most popular shopping cart icon is represented by a simple basket so it makes sense to choose something similar for your eCommerce website. Many online stores also provide their customers with private accounts where they can check all their previous and current orders.
Every customer who signs up can choose a personal username and password for further access. Moreover, owners of such accounts can receive special discount offers from the store owners and participate in different promotions or special sales .