High quality content represents the key to success for any website in order to retain visitors and have a high ranking on search engines. On the other hand, the design of the website is essential in making a good first impression on your visitors, but the content is what will determine them to coming back.
The content of your website should begin with proper market research. Therefore, you should determine your targeted customers. Taglines and slogans that are customer-centric (i.e., focuses on the needs and wants of the customer, after evaluating the customer behavior) are essential to capturing the attention of your prospective customers. The taglines must deliver a clear value proposition and include an effective call to action.
Websites that are have good quality content have long enjoyed the benefits of high search engine positions and good conversion rates. Since Google introduced the Penguin and Panda updates, it has become even more vital that your website aims for a mixture of quality and quantity. You can use text, videos, images, web apps, social features, and other dynamic elements, and you can introduce a content diary that will push you to post regular, fresh content.
When you develop a website you should take into consideration the following aspects regarding the content:
1. the content must be Original and Varied;
2. Videos and other Visual Content drive important messages;
3. Effective Design strengthens your message;
4. Keywords represent the king of the SEO world;
5. use Social Media to Promote your Content;
Of course, the previous enumerations are just a few aspects, but for more tips please watch the following video:
Original and Varied Content
Internet users need a reason to keep visiting your site. Every person has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 5 minutes, to see what your site has to offer. Therefore, it is important not just to have original content, but also to vary the content regularly</b in order to entice visitors to return to your site again and again.
Keywords represent the king of the SEO world, and if you want to have a higher ranking on the search engines you should understand what keywords your potential customers are searching on. Search engines look for keywords within your website content to determine what a page is about.
Using the right keywords on a site can push it up the search engine rankings. On the other hand, if you overuse a keyword, search engines can penalize your site, this is known as “keyword stuffing” and is a common problem with older sites and content.
Videos and other Visual Content
Effective content does not always come in the form of text. Videos on websites are changing the way important messages are communicated. Your visitors expect to get the information they need without effort. Therefore, custom videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text.
Effective Design strengthens your message
“A picture is worth a thousand words.” Effective design supports your messaging, strengthens it and delivers it in a visual, easy-to-process manner, allowing your customers to connect with your website on a deeper level. Good design also reinforces your company’s brand and facilitates purchasing decisions. Design must work in tandem with your branding and content in order to emphasize your strengths and core business values, and ultimately direct users to take action. Make sure to follow some of the current web design trends.
Use Social Media to Promote Content
One of the best ways to promote your content and generate traffic is through social media. To get the most from your content, you must harness the power of social media. For best results, your content should be syndicated, distributed and promoted through social media sites like Facebook, LinkedIn, Twitter and Google+.