If you are a small business owner, and your already have a website, chances are you are looking for your visitors to perform an action while visiting it. “Call to actions” represent buttons, banners or other elements that draw a visitor’s attention.

Whether your goal is them buying something, calling you or filling out a contact form you need to direct them towards that action.

Do not think of call to actions as simple “click here” buttons. Call to actions can make or break your success when it comes to conversions. You should make sure that the primary action that you want your potential customers to take, is highlighted. If you fail to do this, you will fail at building a website that converts.

Moreover, there is no “ideal size” for a “Call to action” button, however, there are some “elements“ you need to consider when choosing the size of your “Call to actions” buttons: make sure they stand out in size but not to the point where they look disproportionate in your website. In other words “the size should be bigger“, but “always proportional“ to the size of the other elements in your web site. Also, you should place them in distinguished areas of your website like top of page or inside contact forms and make sure their colors are contrasting so that your message stands out.

The text on the button should begin with a verb. Otherwise it’s not a “Call to action”, it’s just a button with some text on it. “More information” for example, is not a “Call to action”. Think about what your user would say if you asked him what he was trying to do. If he/she would say, “I want to compare the price” then “Compare the price” is what you write on the button.

Furthermore, a website is usually the first interaction you will have with your potential clients, and the place where you will lead all of your other online marketing efforts. For this reason, you need to make that first impression count.